How to create a new design for the Junior Monster ski

HEAD | Kennelbach, Austria | 2020
Tools: Illustrator
Focus: Design process


For the new design of the junior ski my goal was to create a more sustainable ski with focus on what the junior want, in comparison to what their parents want. The research focused on what colors, idols and interests the different age groups had. The result is a unisex ski that got well received as the design aims to prolong the life span by approaching a wider 2nd hand market.

The new Monster junior ski was launched SS 22/23